Put on VR glasses, thousands of miles away from the scenery can also be within easy reach. On December 18th, the Hangzhou Tourism VR Promotional Film launched on-line, using virtual technology to present the beauty of Hangzhou, the world's cultural heritage and tea culture, silk, food, rural tourism and other six themes of the city, allowing visitors to experience the charm of Hangzhou tourism.

Many people think that VR technology will give people a virtual world like reality, but not the case. The current VR virtual image technology can give viewers a more realistic picture than the existing media. For a city's tourism promotion, it is more attractive than text, pictures, and traditional video. It is characterized by changing the plane to three-dimensional and changing the passive viewing to an active experience, so that visitors have immersive feelings across the space. The interactive experience can promote the real interaction between people and stimulate the impulse of travel. The full use of VR technology in Hangzhou tourism promotion is the wisdom and innovation of Hangzhou in recent years to expand the international tourist source.

No matter in any corner of the world, just bring VR glasses and arrive in Hangzhou in just one minute. This time, Hangzhou launched a total of six episodes of Hangzhou Tourism Promotional Films. Among them, Humanities Hangzhou and World Cultural Heritage are comprehensive editions. They mainly display Hangzhou's urban image brands and core tourism resources. Each episode lasts five minutes, focusing on the local lifestyle of Hangzhou. Four major themes are tea culture, silk culture, dining and food culture, and rural tourism. The duration of each episode is 3 minutes.

It is noteworthy that the comprehensive version of the humanities Hangzhou theme was named "Hangzhou One Day." From the point of view of a tourist, the entire play records his life in Hangzhou from morning to night, covering all the elements of tourism, such as food, entertainment and shopping, fully embodying Hangzhou's exquisite urban environment, beautiful natural scenery, and profound cultural heritage. The laid-back atmosphere of life demonstrated Hangzhou's "unique charm and uniqueness".

According to relevant persons from the Hangzhou Tourism Commission, the international popularity of Hangzhou tourism has increased in a straight line during the post-peak and pre-Asian Games period. The publicity film was mainly aimed at the international tourist market. At the end of November, it was held in Budapest, Hungary. World premiere." Subsequently, the series of VR videos will be launched on professional platforms such as social media platform, SteamVR, Oculus store, VR Show, Viviport, etc. Meanwhile, platforms of authoritative travel magazines such as “National Geographic” American version, European version, Asian version will also be synchronized. Promotion.

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