However, it was not a long time and the time came to 2017. This year, the days of various brands of Internet TV have become very difficult, and there have been quite a few ups and downs. What is the reason for this? In just four years, Internet TV, a new type of TV that has just emerged, is rapidly declining. What happened to the TV in the market that brought the "second spring" to the Internet concept? Internet TV sets off a big transformation of the living room entertainment It is obviously not appropriate to say that Internet TV is a product. Today, we tend to think of it as a concept. This concept makes TV an “old stubborn thing†and gets rid of traditional cable TV signals and let the network give it Can bring more flexible program resources and enrich the entertainment life of consumers. Since then, after computers and mobile phones, television has also entered the network platform, and we have truly realized "multi-screen interoperability." Everyone must admit that the birth of the concept of Internet TV is of revolutionary significance to the television industry. This change has directly affected the market and people’s living habits. The TV usage rate that was once forgotten in the corner soared and it became alive. In the heavily qualitative TV market, under the guidance of the Internet economy, television has become another important carrier of traffic economy. Starting in 2013, Internet TV will transform the TV market from the Red Sea to the Blue Ocean. At the same time, China's TV market has ushered in a major brand explosion. So what did the Internet TVs experience in these years? Three Keywords: Spoiler, Change, Vicious Competition! The outbreak of Internet TV products took place in two years from 2014 to 2015. At this stage, this market has just taken shape. Many Internet companies that have no physical industry background have “jumped†to create new brands as pioneers and attract investors to save money. The new brand “pulls sprouts and fuels growthâ€, this stage of the television market ushered in the stage of the brand explosion, the industry also called Internet TV “scrapersâ€. Many internet TVs who are born out of fear of tigers are relying on the advantages of system and video resources to bite off a large piece of flesh on the part of traditional TV manufacturers. However, “spoilers†do not have production capacity. Internet TV manufacturers We are looking for OEM products, programming resources to buy, copyright to pay, they are deeply affected by the Internet traffic economy, attempt to sacrifice product profits quickly "take the amount", so that its products become traffic entry, after forming a large base, then advertising Form earning "soft profit". Therefore, a price war began. From 2015 to 2016, it was the most serious period for the struggles of Internet TV brands. Internet TV manufacturers, who were responsible for various costs such as foundry fees and copyright fees, began a round of vicious competition, with more than 2,000 TVs on 55-inch TVs. Money, you sell TV to send members, I sell members to send TV! The phenomenon of selling a single unit has become the norm in this market. The reason is very simple. Everyone understands that TV is a kind of high service product. If it is not in the initial stage of the new type of product replacement, it will become more and more difficult to develop. Therefore, the TV market has appeared an interesting one. The phenomenon, the new Internet TV manufacturers, began to fight for financial resources, "knife to see the blood" in the competition, every knife is tied to himself. At the same time, the “traditional manufacturers†that are strong and hold the factories and material channels have also completed the evolution to the Internet, equipped with intelligent systems and film sources. At this time, the so-called “Internet TV†has officially become a product. A concept that everyone plays with, at the same time the time comes 2017, the intelligent transformation of large manufacturers such as TCL and Hisense is gradually completed, and the survival space of Internet TV brand manufacturers is also becoming smaller and smaller. Murderer: Highly mature "homogenization" in television industry After more than 100 years of development, TV products have become a highly mature product line. The domestic color TV market has taken over 40 years of development since its formation. For example, Hisense, TCL, Skyworth and other domestic manufacturers have mastered the display panel as well. There are many resources from raw materials to production lines to downstream sales channels, and these resources are beyond the reach of Internet brands. After the concept of Internet TV has changed, television products have once again ushered in a period of high homogeneity. It must be said that the advantages of Internet TV, which had barely emerged in previous years, have been transformed and absorbed by traditional manufacturers. Its product advantages have disappeared, and the disadvantages of its production capabilities and channel capabilities have become prominent and become fatal for them. Dead hole. It is true that systems such as Micro Whale, Coolo, and Xiaomi are still competitive, but under the efforts of “traditional manufacturersâ€, this gap is bound to become smaller and smaller. Uv Curving Glass,Tempered Glass Screen Protector,Film Cutting Machine,Uv Curing Protector Screen Shenzhen TUOLI Electronic Technology Co., Ltd. , https://www.hydrogelprotectors.com
Millet television that entered the market earlier 
Internet TV becomes the darling of the market with its superior system and film source advantages 
The addition of Internet TV allows people to truly realize multi-screen interoperability 
The “Vicious Competition†of Internet TVs that want to rely on quantity advantages to become traffic portals began 
Sending members to send television activities 
TV is a high service product 
"Traditional manufacturers" are also equipped with smart systems and network sources (pictured Hisense TV VIDAA system) 
"Traditional Manufacturers" Have Display Panel Production Lines or Advantage Channels 
Finally say two sentences:
After the homogenization of properties such as intelligent systems and network sources, Internet TV manufacturers have come to a very embarrassing point. The "traditional manufacturers" have the industry and technological capabilities that they do not have, but they have the advantages of systems and film sources. "Traditional manufacturers" are already in place. Internet TVs have gradually lost their competitiveness in a highly homogenized market.
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Since 2013, LeTV and Xiaomi have taken the lead in gradually displaying their Internet TV products. This has created a boom in the market. They are equipped with network video resources, and they are free to choose from, and have fewer advertisement durations. It can be used as a darling of the living room entertainment market for reasons such as richer functions.
Keywords: high-tech **, high homogeneity, low replacement rate
As mentioned earlier, the high service period of TV products has also resulted in a slower product replacement in the hands of users. It is also a highly homogenized product – a mobile phone, but it has become increasingly popular because of its high replacement rate. Many companies can share a slice of the game after they enter. It is a pleasure to play. This is something television can't do. Highly homogenized TV products
In the competition of the television product group, the high-cost panel raw materials are destined for the characteristics of the products that are not suitable for price warfare. Internet manufacturers do not have panel manufacturing capabilities in their hands. How to deal with the supply of hand panels or “traditional manufacturers†"What is it? Not to mention that people have years of technical prowess in their hands. "Traditional Manufacturers" Have the Technical Strength that Internet Companies Do Not Have
The so-called technical strength is that for the panel's ability to tune, TV is undoubtedly one of the most demanding product lines in the display technology field. This results in a very high level of product depth for television products, with a flagship machine of several tens of thousands in the same size. The low-end machine is worth a few thousand dollars and brings completely different results. This is what consumers are pursuing. An example is Xiaomi TV's 4A sales explosion. This is a product that focuses on the pro-people market, and relatively high-end but also more expensive millet. TV 4 has little interest and the same money. Why don't we buy Hisense, TCL, or even Sony or Samsung?