Hua Digital Media’s Excellence: The Road to Integration of Radio and TV

On December 1st, the 5th China Network Audiovisual Conference came from the "biggest brains" in the industry to showcase outstanding cases, share innovative technologies, explore development trends, and wield the spark of intelligence in the exchange.

Mr. Zhuo, Vice President of Hua Digital Media, was invited to attend the "Artificial Intelligence and Future Media Summit Forum", and delivered a wonderful speech on "The Way of Integration of Radio and TV". Not only did he think about the future development trend of the media, the media used artificial intelligence. Various types of application scenarios implemented by technology have also shared the multi-dimensional deep integration practice results of Hua Nuo in platforms, content, applications, terminals, networks, and O2O operations integration in multiple classic cases.

Future media prospects can be expected

First, excellence analyzes the current media environment. With the fissile development of networks and digital technologies, it brings profound adjustments in the media landscape and major changes in the public opinion ecosystem. The rapid development and extensive coverage of new media has caused a serious impact on traditional media. The scale of traditional media users has continued to shrink and the market share has gradually declined. More and more people are acquiring information through emerging media. At the same time, the development of new media has been catalyzed by the demographic dividend in the past few years. After the scale of users reaches a historical peak, they also face the bottleneck of growth and the dilemma of further development.

Therefore, regardless of traditional media or new media, any single media form will be subject to great pressure. The future media must take the road of full-scale integration, but it should not only be simply grafted to the surface, and it should be superimposed on the physical level, and it needs the change of the internal drive of the chemical level, and the use of new technologies such as big data and artificial intelligence. , it provides the driving force for such a qualitative change.

In the speech, Excellence also gave us an overview of the current application results based on media application-level big data and the latest situation of artificial intelligence combined with media usage scenarios. Under the two-wheel drive of big data and artificial intelligence, all media are no longer waiting for the user to select the inherent program content. Based on the massive user ratings data, combined with the AI's deep learning capabilities, will be more "proactive" Give users what they need and all kinds of application services.

Multidimensional depth fusion results

In the key part of the keynote speech, Excellence introduced to us in detail the fact that Huadian, as a leading company in the field of broadcasting and television, has in-depth implementation of the experience and achievements of integration in the context of comprehensive utilization of big data and integration of artificial intelligence technologies.

As the only company that owns new network and new media licenses, Huadian owns rich screen-edge resource advantages such as interactive TV, Internet TV, TV network, mobile TV, and traditional digital TV, through platforms, applications, content, data, networks, and lines. The development of in-depth integration has been carried out in many dimensions such as on-line and off-line.

In terms of platform integration, Hua Digital has integrated various independent technology platforms, created a smart integrated integrated operation platform, and built a world-class integrated media broadcast control center, which fully meets users' demands for live broadcasts and on-demand broadcasts. , time shift, look back, games, big screen shopping, VR virtual reality and other services.

At the data layer, Hua Digital conducts accurate data fusion practices. Another major advantage brought by the opening of the technology platform is that it can aggregate and aggregate massive amounts of user data, integrate various types of user data originally split, and finely develop it, so that it will have great value. After Huada has developed and applied a series of big data products with a wide range of categories, it not only realizes the precise operation of the business, but also meets the needs of intelligent and personalized content delivery to users and enhances the user experience. This is to support the intelligentization of various types of businesses. The "Most Powerful Brain" to operate.

The content is king. Where there are high-quality content in the content-driven era, it can attract a large number of users. In terms of content fusion, Huada further leverages the advantages of the platform, commits itself to the creation of content ecology, actively cooperates with external parties, and integrates with many content providers: such as the sofa theater line, Mango TV, China Blue, 4K Garden, LeTV, search history. Beverages, Beva, etc., have continuously introduced high-quality video content to meet the diversified needs of users while empowering partners to achieve a win-win situation.

At the operational level, Hua Digital achieved a certain degree of effectiveness through the deep integration of online and offline interaction and complementarity. The refined service not only embodies online, it also extends the reach to the offline, online support based on the data of China's large number of data, through the data analysis and repeated argumentation of the collection of massive user ratings, to create a segmented content product, there are elderly Area, children's area and so on. On the other hand, there are vertical support for various activities in line with the online, such as the "Best Cow Square Dance" competition for the elderly area group and the "Young China Red Talent Competition" for the children's area group.

This year's “Best Cow Square Dance” competition hosted by China’s number of participants not only included more than 10,000 participants, but also covered more than 2 million people. Through online games, the interactive mode of online voting, the integration of online and offline, it has also increased the user's activity, increased the user's stickiness, and led to the growth of various business data.

In addition, the deep integration practice of Hua Nuo is also reflected in many aspects such as the application layer, network layer, and terminal layer. Only good content is not enough. Under the advantage of openness and compatibility based on the TVOS technology platform, Hua Digital will also aggregate applications that are rich in content and present it on the big screen of TVs to satisfy users' requests for information and push messages. With the full needs of living expenses, smart home control, and smart communities, the newly launched “Hua Huan Xiao Ye” is an integrated application that integrates multiple types of services. Realized the TV screen property payment, public announcement, property repair, home care and other services. The emergence of a series of large-screen, small-screen interactive products has greatly improved user experience and enhanced user stickiness. "Hua number TV" mobile phone APP is to achieve a screen content, multi-screen sharing experience, not only through the mobile phone at any time watching TV live, but also to achieve the TV screen to see the content, small screen to remote control; large screen to watch TV, small screen Busy social networking; application functions such as video family chat on the TV screen and mobile phone screen.

Practicing the road is not only a difficult road, but also a gratifying road, but also a road of hope. In the future, Huada will further deepen the integration of all dimensions under the guidance of “New Network + Application”, “New Media + Content” and “Big Data + Development”. With the support of new technologies such as big data and AI, we will create a "smart new network and merge new media" to help the new development of the broadcasting industry.