On December 16th, the finals of the 2017 Local Food Contest, which was hosted by the Thermos, was kicked off in Shanghai. The finals adopted the form of “live + live broadcastâ€. The commander of the refrigerator as a special guest of the event made its debut in this competition and assumed the responsibility of storing food in the battle of the finale. The reporter saw at the event site that as the competition time progressed, the contestants and the commander refrigerator cooperated with each other, and the ingredients were carefully and orderly prepared from the refrigerator to cook various foods. The excellence of the food also determines their high requirements for the storage of ingredients. “The best ingredients, if you keep the fresh work at the time of storage, will directly affect the grade of the final dish.†One contestant told reporters that the fresh-keeping technology of the refrigerator made him praise the freshness of the ingredients. . In response, the commander's staff said in an interview that this is attributed to the 360Fresh clean sterilization technology and ultra-wide temperature-changing technology of the commander refrigerator. The realization of these two preservation technologies is inseparable from the insights into the young consumer market and the needs of users. Young users are gradually becoming home power grid buyers According to data from Jingdong's White Paper on Consumers' Insights on China's Power Grid, consumers have become the main force in online shopping for home appliances after 85-90. In terms of age distribution, consumers aged 26-35 are over 64%, far ahead of other age groups; followed by consumers aged 19-25 and 36-45, accounting for 12.57% and 10.96% respectively. It can be seen that with the post-90s stepping into the workplace, the current Chinese power grid purchase consumers are characterized by youthfulness, mobility, advancement and quality, and their spending power cannot be underestimated. All major brands have transformed and rejuvenated Under the market dominated by the new generation of consumer groups after 80 and 90, many enterprises have undergone transformation and rejuvenation. Throughout the entire refrigerator industry, major well-known home appliance brands have successively made the focus of transformation, and have launched their own Internet-specific brands for young consumers. Take the Galanz UU refrigerator, which is positioned as “only for moving you youngâ€, as an example, from product development, design to years of consideration, Internet thinking runs through its entire design and manufacturing process. However, the younger household appliances represented by Galanz UU refrigerators still continue to solve the problems of low temperature deodorization and ion antibacterial in terms of sterilization and odor. According to an authoritative survey conducted by the Global Health Council, nearly half of the households in the refrigerators have exceeded the standards. Among them, the bacteria content per square centimeter is as high as 7,850, which also reflects the current situation of the antibacterial model of the refrigerator in the industry. Commander Refrigerator Innovation 2 Technology provides long-lasting preservation On this basis, the commander refrigerator developed 360Fresh net sterilization technology, simulating the natural ecological environment, and reacting with the odor molecules in the refrigerator to produce harmless and odorless fresh molecules. At the competition site, when the contestants opened the refrigerator to select the ingredients, the reporter noticed that there was no difference between the vegetables stored for quite some time and just placed. It can be seen that under the guarantee of the sterilization rate of the commander refrigerator 360Fresh up to 99.99%, the food has obtained a fresh storage environment that is almost natural. The ultra-wide temperature-changing technology solves the pain points of young users' demand for food storage. At present, most of the traditional refrigerators are defined as low temperature and frozen, but in the view of the commander's refrigerator, different foods have different requirements for the temperature of the refrigerator. In this local thermos local food competition, the storage temperature of the meat purchased by the contestants is much lower than the temperature demanded by the vegetables, which also puts more stringent requirements on the preservation technology of the refrigerator. The super-wide temperature-changing function of the commander's refrigerator can accurately set the storage temperature, better ensure the freshness of food storage, and make the nutrition of the food not be destroyed, so that the contestants can cook more delicious food. According to reports, in order to meet consumer demand for quality products of home appliances, the commander launched the Thanksgiving Month event in December, and took this opportunity to launch "good products, good sets, good service, good benefits" and many other surprises. At the same time, we will create a package from design to service and a special event for Thanksgiving Month around the user's personalized needs, bringing consumers a one-stop quality life upgrade experience beyond expectations.
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