Most of the time in 2017 has passed, and all categories of products have entered the final battle. As the mainstay of the home appliance color TV, the performance of the year-to-date is a bit tepid. The reason for the representation is that market demand has not been evoked, but the deepest reason is that TV marketing lacks highlights, product similarities and key push technologies are flawed, and increasingly rational consumers have expressed their unwillingness to be immature. The intention of paying for a defective or less bright technology, just as the pre-sale of the iPhone 8 is not as good as expected, the color TV market also calls for new technologies to save the market. Color TV market calls for new technology Is the color TV industry lacking technology? No shortage! As the most competitive home appliance market segment, companies that can survive in the color TV circle have the ability to focus on hotspots and create hot spots. Even with technology marketing with technology color, the industry packaging level is becoming more sophisticated, in other words, the more The more "black technology". If it was put a decade ago, in the era of information asymmetry and lack of professional knowledge of consumers, there is a certain market space for such technology marketing. However, with a variety of information (including previously seemingly professional technical information, such as CCFL, LED, etc.) more and more transparent, this kind of packaging is a perfect technology of flicker marketing, getting more and more difficult for consumers to recognize At the node where technology is divided, many companies feel unprecedented technological marketing pressure in front of consumers. Low consumption, many companies have headaches For example, OLED, there are active promoters LGD, Sony, Skyworth, etc., but there are also villain Samsung, TCL, etc., the latter believes that the biggest defect of OLED is burnt screen, the yield is difficult to improve, the cost reduction is difficult to achieve, etc., and the market continues to pass verification. Information on OLED defects, which makes OLED extremely embarrassing. But at the same time, as the opposition of OLED, Samsung and TCL's main quantum dot technology has also been controversial, such as the recent "quantum dot technology containing cadmium" incident, although Peng Xiaogang, a professor of chemistry at Zhejiang University, made "cadmium is the earth." An element of high natural abundance is found throughout our daily lives. The cadmium content of a 55-inch quantum dot TV is about the equivalent of about 1 kilogram of normal rice (in accordance with WHO standards). The cadmium content, which has little damage to the human body, seems to be an objective explanation. But for consumers, Peng Xiaogang’s explanation positively acknowledges the fact that quantum dot TV has cadmium. For consumers, quantum dot TV One impression is that there is cadmium, and it is not normal that it is not normal. Just as the plasma TV lost in the past, it was not a bad technology, but a combination of many reasons such as lead and radiation. At the same time, quantum dot technology has been exposed to the public in the early days. Although Samsung has weakened the concept of photoluminescence in its propaganda, this issue has been turned over by experts in various fields: the current stage of quantum dot technology is in its infancy and still limited by color filters. Far from reaching the stage of electroluminescence. In the eyes of many people, the main purpose of Samsung's push QLED is to compete with LGD's OLED, and the intention is to rush, rather than to launch a perfect LCD solution for the market. In this way, the two major technologies currently typical of the color TV industry: OLEDs with the aim of comprehensive technological innovation and quantum dots with liquid crystal as the main body to update the technology have room for improvement. And it is easy to understand the real reason for the current downturn in the color TV industry: the more defects exposed by various technologies, the more hesitant consumers will pay to buy an imperfect technology, so wait a minute! The pre-sale of Apple's iPhone8 mobile phone is far less than expected, and the side also illustrates the problem of the color TV industry. So since the beginning of this year, the data has also confirmed that the performance of color TV is not as good as before. For example, in the first half of the year, the traditional sales season, the Yuanchun market, the spring new products and the May 1 market, all dumb fires, only during the Jingdong 618 period, Sharp, Hisense, Xiaomi and other leading the color TV industry staged a late Xiaoyangchun. Since the second half of the year, the biggest highlight is the confrontation of Sharp Millet during the 919 period, which triggered a sales climax of color TV. In the past National Day, the daily data of the Orviet Cloud Network showed that the color TV dropped by nearly 30%, extremely embarrassing. In fact, for many consumers who care about the trend of the color TV industry, they are not without the strength to buy, but lack the passion to stimulate the purchase power, and say that no one wants to be a new technology mouse. So the key to solving the current color TV industry is not to increase the intensity of how to promote quantum dots, because consumers already know that you are "cadmium-containing", and know that the current quantum dot technology is still in its infancy; it is not to tell consumers How advanced OLED technology is, because it is more meaningful for consumers to fall within the affordable price range and solve the burn-in problem than any verbal commitment. For consumers, the call for a new, relatively flawed quantum dot and OLED, display technology with a more perfect and better experience. Since the launch of the industry's first consumer-grade 8K TV at the end of August, the "father of LCD" Sharp has returned to the main line of technology driving industrial change, consumers are slowly realizing that the former Sharp returned, except Samsung In addition, the new look of liquid crystal technology has been more Sharp. new function On October 10th, Sharp introduced the new 987654 series of 14 super crystal LCD TVs, which improved the contrast ratio of the LCD from 3000:1 to 5000:1, the brightness of the screen increased by 20%, the color gamut range is larger, and the color gamut value 130%, CIE1976. Sharp environmentally friendly non-toxic wide color gamut, does not use carcinogenic cadmium volatilization quantum color material, through the KSF fluorescent crystal process to achieve high ratio wide color gamut, with high saturation, accurate color value, natural brightness, faithful reproduction sharp and true Picture. Directly highlight cadmium-free wide color gamut OLED failed to stimulate consumption enthusiasm, and quantum dots failed to collide with too many sparks. For most consumers, buying color TVs is not for hunting, it should be a change and innovation in mature and stable technology, so that it is the most secure. For enterprises, refusing to flicker technology marketing should introduce mature and stable perfect technical solutions to the market. If Sharp's new products are as saying, Super Crystal screens may have a chance to stand out from the scuffle. Coaxial Speaker,Coaxial Loudspeaker,Stage Coaxial Speaker,Bass Coaxial Speaker Guangzhou Yuehang Audio Technology Co., Ltd , https://www.yhspeakers.com
