Now talking about Mulinsen, I am afraid that I don’t know very few. In the early days, as a LED company that started as a packaging business, after 20 years of development, Mu Linsen has now developed into a lighting brand aircraft carrier that has opened the entire LED industry chain. In the course of 20 years of development, Mu Linsen founder Sun Qinghuan seized one opportunity after another and led the company to the forefront of the industry. In 1997, Sun Qinghuan founded Mulinsen Co., Ltd.; on February 17, 2015, Mulinsen was listed on the SZSE board of the Shenzhen Stock Exchange, with an issue price of 21.50 yuan/share; on March 3, 2017, Mulinsen and Osram completed Landexpence Delivery. Mulinsen is a leading integrated optoelectronics high-tech enterprise integrating LED packaging and LED application products in China. With efficient and accurate production, R&D and testing equipment, combined with advanced production management technology, it has become the world's largest LED manufacturer. According to relevant data, Mulinsen achieved revenue of 3.624 billion yuan in the first half of 2017, a year-on-year increase of 73.68%; net profit attributable to shareholders of listed companies was 306 million yuan, an increase of 100.58%. In the 2016 global LED packaging factory revenue ranking released by the research institute DIGITIMES Research in May this year, Mulinsen jumped to the fourth. From the list, Mulinsen's influence in the global LED field is increasing day by day, and it can compete with international giants such as Nichia. From 1997 to 2017, Mulinsen completed the transformation. What is the password for Mulinsen’s success in the past 20 years? Focus on technological innovation and seize the highlands of the industry Sun Qinghuan is quite low-key, pragmatic, and has little contact with the outside world, giving people a sense of mystery. In the eyes of colleagues, Sun Qinghuan's low-key originated from his pragmatic personality. This personality has led him to focus on the LED field for 20 years and lead the company to develop. At the key node of enterprise development, with product development and technological innovation, Sun Qinghuan firmly grasped the opportunity. In 2005, LED packaging was little known. When manufacturers were still manually packaging and promoting LEDs, Sun Qinghuan tried to change this situation. Mulinsen began to cooperate with ASM, a world-renowned LED packaging equipment supplier, to develop customized automatic solid crystal machines, wire bonding machines and sealing machines to achieve fully automatic production mode. And on the basis of the traditional LED packaging process, Mulinsen has made a number of innovations in the supply of raw materials for products, so that enterprises are ahead of the industry. Large-scale procurement of chips, able to obtain lower chip prices from suppliers, and establish a good long-term cooperative relationship, stabilize the company's chip supply channels and effectively reduce the cost of chip procurement, Mulinsen and Taiwan's chip maker Jingyuan Optoelectronics Maintaining good cooperative relations for many years, with the improvement of domestic chip manufacturing level, Mulinsen has also established good cooperative relations with major domestic chip manufacturers. In addition, Mulinsen increased investment in scientific research to achieve large-scale production. At the beginning of 2016, Mulinsen introduced an information management system to the fully automated production packaging workshop with efficient operation and leading technology. As of the first half of 2017, Mulinsen has established a fully automated production line with efficient operation and leading technology, which effectively improves the utilization rate of equipment, realizes the effective integration and utilization of the company's production resources, greatly reduces production costs and enhances the market competitiveness of products. . After 18 years, Mulinsen finally listed On February 17, 2015, Sun Qinghuan sounded the bell on the Shenzhen Stock Exchange, which also announced that Mu Linsen officially entered the capital market. Mulinsen, who was officially listed on the Shenzhen Stock Exchange, was once the focus of the industry. It is understood that as of March 2, 2015, Mu Linsen was 45.34 yuan / share, compared with 21.50 yuan / share on the first day of the listing, an increase of 110.88%. In 5 trading days, Mulinsen ushered in five daily limit boards. By the close of March 2, the market value of Mulinsen easily exceeded 20 billion yuan, reaching 20.154 billion yuan, ranking second in the market value of mainland LED listed companies. As of October 10, 2017, the total market value of Mulinsen has exceeded 26 billion. On the evening of March 3, 2015, at the 18th Anniversary Celebration and Stock Listing Appreciation Meeting of Mulinsen, the theme of "18 Years of Youth is Prospering to Enter the Woods Forest", Ms. Mu Qinghuan, Chairman of the Board, promised that in the next few years, Mulinsen As always, we will work hard to make more people recognize Mulinsen, so that more consumers can use better Mulinsen products. Sun Qinghuan said that in the past 18 years, Mu Linsen has been rigorously pursuing every product. In the long years, he has honed Mulinsen’s fighting spirit. Mulinsen also used 18 years to act and use it step by step. Word of mouth, with results to prove the strength of Mulinsen. From a small factory of more than 10 people, to a well-known enterprise with more than 10,000 employees, to the domestic packaging boss, to the brand carrier of the market value of 20 billion yuan, Mu Linsen only spent 18 years. These strengths make us look and expect, and they deserve to be respected and praised by the industry. Actively "going out" and occupying foreign markets After the listing, Mulinsen did not settle down on the status quo, but actively "goed out" and marched toward the goal of tens of billions. Sun Qinghuan has formulated a more long-term development plan for the company's development: going abroad and occupying foreign markets. In order to better cooperate with the "going out" strategy, Mulinsen has set up subsidiaries in the United States, Singapore, and China's Hong Kong and Taiwan, in addition to more than 50 sales subsidiaries and service outlets in the Mainland. At the same time, Mulinsen is also actively involved in the acquisition of overseas quality assets. At the end of July 2016, the Mulinsen consortium (composed of strategic investment company IDG Capital, Mulinsen and Yiwu State-owned Assets Operation Center) and Germany's Osram reached an agreement to acquire the company's general lighting channel Roundvals for 500 million euros. The acquisition was completed on March 3, 2017, on the 20th anniversary of Mulinsen’s birthday. After the completion of the delivery, Mulinsen will expand its overseas lighting business by virtue of the channel business and brand image of multinational giant Osram, and further extend the industrial chain to the downstream, and the terminal marketing market, especially the European and American markets, will be improved. The acquisition of Osram's lighting business by Mulinsen is a milestone for the listed companies to enter the high-tech level of the lighting field. This time, the industry is widely believed that Mulinsen will rank among the top three LED giants in the world. At present, the global market competition is very fierce. Although Mulinsen has a good growth rate and performance in the domestic market, Mulinsen faces great challenges compared with international brands. This is also the question that Sun Qinghuan has been considering. However, as the chairman of the board, he is still very optimistic about the company's entry into the foreign market. Focusing on belief may be the secret of his success. With the development of the company, Sun Qinghuan, who is the chairman of the board, has grown personally. In October 2015, Hurun Research Institute released the "2015 Hurun Report", and Sun Qinghuan became the new richest man in Zhongshan for the first time. In 2016, he was selected as the "2016 Hurun Global Rich List", ranking 1,240 in the world with a total of 1.7 billion US dollars, once again winning the richest man in Zhongshan. This year, Sun Qinghuan was once again selected for the Hurun Global Rich List. The ranking also rose from 68th to 1172th in the world's 1240th place last year, and his wealth also reached 1.9 billion US dollars. For Sun Qinghuan, it is not only his wealth, but also the affirmation of Mulinsen.
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