The law of the market tells us that even if the market image of “prosperity” is not based on the strong technical support and the increase of the market, and the blind expansion of the company itself and the relevant plans, it is definitely a pendulum for LED packaging companies. In the "sweet jujube" in front of you, when you reach for it, you will slap you a slap...

About the status quo and trend of industrial development

In recent years, with the integration of industry, the improvement of technology and the decline of cost, the LED lighting market has gradually returned to rational development. At the same time, the demand for chips in the market has been steadily increasing year by year, and upstream LED chips will have greater application. market.

With the in-depth development of the lighting industry, the competition in the upstream chip market will become more intense in the future. Dr. Xiao has a precise summary of this trend: First, the international market will pay more attention to the upstream chip industry, whether the company's technology and products have better Cost-effectiveness is the top priority, and another focus is on whether companies have independent intellectual property rights. Another trend is that the chip industry will move toward a larger one, Evergrande, and a more large-scale development direction. In the future, the monopolistic competition situation of large-scale upstream enterprises will appear and will intensify.

In the face of a cruel and realistic market competition environment, why should domestic packaging companies represented by Guangdong Jingke Electronics Co., Ltd. (hereinafter referred to as Jingke Electronics) win?

As a compound talent who is proficient in professional, good at management, and skilled in the market, Dr. Xiao believes that “technology is a fundamental means and means to promote industrial development, market development, and reduce production costs. Every company should uphold its own The technical characteristics of the product development, which is the root of sustainable development in the lighting industry."

Practice internal strength and increase value

Looking back on the development history of LED lighting industry, the methods of successful enterprises are different, and the path of corporate closure is often similar - irrational expansion, resulting in difficulties in their own capital chain, and finally difficult to support...

Different from the majority of chip companies in the industry that have cut in from the perspective of epitaxial wafers, Jingke Electronics has been adhering to its own technical route since its establishment, cutting from high-power products and high-end markets, and applying integrated circuits and LEDs. Developed a series of high-power flip-chip LED chips, LED flip-chip integrated chips, chip-level light sources and light engine modules. Jingke Electronics is a technical route that is different from most mainstream companies.

Especially in recent years, Jingke Electronics has become a partner of international first-tier manufacturers such as Samsung, Philips, Skyworth, Changhong and TCL with its strong technical research and development strength. As the market demand continues to expand, Jingke Electronics has also experienced several expansions, and the scale of the company has ranged from a few hundred in the past to 1,600 today. Jingke Electronics said that several investment expansions are based on the current market situation and development trend of the industry and the specific conditions of the company. It is an important measure for the company to implement strategic planning. The product positioning and target market positioning feasibility of several expansion plans Strong, by further expanding production scale, promoting enterprise process upgrades and industrial upgrading to enhance the company's comprehensive competitiveness, it is conducive to expanding market share, improving the company's overall operating performance, and consolidating Jingke Electronics' position as a leading manufacturer of LED packaging light sources in China.

About future service areas and development directions

Intelligentization is the main theme of the development of the technology industry. As the core component of intelligent lighting, LED will carry more functions, such as more high-level functional integration and high integration with sensors. For the future of intelligent LED lighting, Jinke electronic flip-chip LED technology and system packaging technology (SiP) combination, can develop LED system light source - digital light source, smart car light products, with a complete technical route and huge development potential. LEDs are more than just lighting. Jinke Electronics uses LED + Silicon system integration technology platform to make unlimited attempts in automotive lighting, visible light communication, medical antivirus, consumer electronics, and plant lighting.


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