When it comes to the British, there are two words in our minds: exquisite. From the small thumb that never lifts tea to the home life, from garden design to interior decoration, from home appliances to small objects, every detail reveals their ingenuity and exquisiteness. So, what kind of appliances can conquer those who are exquisite?

10 years ago, Ms. M from London chose Haier refrigerator for the first time; 10 years later, in just 10 minutes, she chose Haier refrigerator again. What impressed her most was the exquisite freshness and dry design of the wet and dry storage. Now, let's fly to London 12,000 kilometers away and listen to her story!

Haier refrigerator is really worthy of China's first brand, so popular abroad

"Repeat" after 10 years: choosing Haier again for new home

This is the Currys store in Staple corner, the UK's largest home appliance retail channel. With a century-old brand history, Currys has also been shortlisted in the 2018 Top 150 Most Valuable Brands in the UK. Upon entering the store, various high-end home appliance brands stood side by side, and Ms. M glanced at Haier's logo.

Ten years ago, she chose the first Haier refrigerator. In the past 10 years, Haier Refrigerator has been used as the "food steward" at home, and its fresh-keeping effect has been ten years a day. Reminiscent of these pleasant experiences, she went straight to here. "I just moved my new home and left the old refrigerator in the old house. I want to replace it with a new refrigerator."

After a lapse of 10 years, Ms. M was once again a “returning customer” of Haier refrigerators. When it comes to old refrigerators, the words she talks about most are good quality and intimate design. She also jokingly said that she never knew the after-sales service phone number of Haier because she never needed it. This time, she caught the eye of the Combi refrigerator, which is more than 100 pounds more expensive than other refrigerators.

Haier refrigerator is really worthy of China's first brand, so popular abroad

Dry and wet storage preservation experience: original technology conquers exquisite British

This Haier door Combi refrigerator mainly focuses on the exquisite freshness-preserving experience of wet and dry storage, and it is right to Ms. M's appetite, she asked in detail. Through the original dry-wet sub-storage wet zone biofilm technology and fine-control micro-air duct technology, this refrigerator divided into wet zone and dry zone can achieve exquisite freshness of different ingredients, ensuring that the wet zone is not dehydrated and the dry zone is not wet .

For example, in a wet area, when the humidity is above 90%, the biofilm automatically opens, releasing water molecules in the drawer, and there will be no condensate in the drawer, which extends the storage time of vegetables by about 7 days.

Just like the exquisite gentleman in the British drama, every time he appears on different occasions, from the dark three-piece suit to the tuxedo, from the shirt to the cuffs, the different dressing places reveal the exquisiteness. The Haier refrigerator also according to vegetables and fruits, butter, fish, desserts, etc. The dryness and wetness of the ingredients are different to achieve exquisite freshness. Although the British diet is not as diverse as the eight major Chinese cuisines, it is very particular. A cup of freshly ground coffee must be accompanied by almond cookies, and a pudding after the meal. The Haier refrigerator has the right taste of fresh ingredients, which brings them the tongue Satisfy.

Haier refrigerator is really worthy of China's first brand, so popular abroad

Designed to follow the local customs: cater to local pet preferences and eating habits

I still remember Lao She's pen, a dog-loving Englishman ("British and Cats and Dogs"); and a Corgi that accompanies the Queen. In British families, cats and dogs are like their families, and Ms. Ms. is no exception. This Haier refrigerator is concerned about such a detail: the press has a cover to protect the small pets at home from injury.

"These two delicate designs let me see its difference." Ms. M said that another delicate design in her mouth is the unique drawer design of the refrigerator. During repeated interactions with British users, Haier discovered their habit of frequently taking food ingredients, and at the same time quickly passed the global 10 + N research and development network to integrate high-quality resources to design unique drawers. It is understood that this drawer alone has passed 50,000 tests!

The more refined the product, the faster it will be recognized by consumers. Just like Ms. M, it only takes 10 minutes from entering the door to purchasing a Haier refrigerator. Only in this way can we gain a foothold in the fiercely competitive overseas market and take a slice of the soup. According to market data, last year, Haier began to vigorously develop multi-door refrigerators in the British market, of which 70 cm wide multi-door refrigerators quickly reached the first category category and achieved leadership.

Haier refrigerator is really worthy of China's first brand, so popular abroad

This is the Haier story of Ms. M in the UK. In the world, Haier stories happen every minute, and an average of 125 overseas consumers become Haier users every minute. They may come from France, New Zealand, Pakistan, and relay the global journey of Chinese brands together!

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