Electronic enthusiasts eight o'clock in the morning: In the first quarter of this year, Apple and Samsung two giants both lost to the Chinese market, the share suffered from Waterloo, relatively speaking, the domestic mobile phone handed in a brilliant transcript. This is inseparable from the technological innovation and service cultivation of domestic manufacturers in recent years, but it is not easy to maintain the momentum of the long-term prosperity. It is also necessary to comprehensively improve the control ability of the industrial chain. According to the latest data released by market research firm Gartner, Samsung shipments in the first quarter of this year were 78 million, down from 23.3% in the same period last year to 20.7%; iPhone shipments were about 52 million, and market share dropped from 14.8%. To 13.7%. The overall market share of China's three major smartphone manufacturers is 24%, with Huawei ranking first, followed by OPPO and vivo. Among them, OPPO market share is about 8%, almost doubled year-on-year. The shift in buyer preferences is positively impacting Chinese manufacturers such as Huawei, OPPO and vivo. At the same time, the quarterly tracking report of China's smart phones released by market research company IDC shows that in the first quarter of this year, three domestic brands, Huawei, OPPO and vivo, led the Chinese smartphone market, and Apple ranked fourth. This is the domestic mobile phone since the first quarter of 2016, for the fifth consecutive quarter in the Chinese market to beat Apple, Samsung and other international brands. In terms of channels, Jingdong’s “Jingdong China Brand Development Report†also showed that in the past three years, the sales of hammers, OPPO, vivo, Xiaomi and other brands in Jingdong have increased by more than 60 times on average, and domestic brands of smartphones have risen strongly. Not only in the domestic market, domestic mobile phones have achieved remarkable results in overseas markets, accounting for more than 60% of the market share in the Asia-Pacific region, and over 30% in Africa and the Middle East, as well as in Latin America. More than 20% market share. Huawei, ZTE and TCL have successively entered the mature high-end market represented by Europe and the United States, while Xiaomi, OPPO, vivo, Jinli and Meizu mainly focus on emerging markets represented by India, Southeast Asia and the Middle East. The voices occupy the primary level represented by Africa. market. The counterattack of domestic mobile phones is not without trace. First, technological progress and more practical, the pain point in the middle of consumption. Throughout the past three years, the domestic market share is the best, it has brought out the function closer to the Chinese consumer use scene: Xiaomi MIUI more than 1000 ease of use improvement, Huawei out of Kirin chip, dual camera and large battery length Endurance, OPPO offers flash charging, photo and split screen technology, Jin Li main built-in security encryption chip, vivo HiFi sound quality and soft light self-timer, all accurately grasp the consumer demand. Second, the price is more grounded. Compared with Apple and Samsung, the average price of domestically produced machines is about 2,500 yuan, and the high, medium and low-end models are all involved, and they face more advantages from different groups of consumers. In addition to the various performance "black technology" equipment, the domestic machine wins in terms of cost performance. The third is to serve the "circle powder" to win the word of mouth. For example, for the European market, Glory has established a forum for European consumers to exchange reviews, and achieved a fast response rate of 3 minutes and a high recovery rate of 98%, and the strength of “circle powder†European consumers. In China, Huawei, "OV" and other domestic brands have strong offline offline store support and after-sales strength, which Apple and Samsung can't match. As the saying goes, "Thirty years of Hedong, thirty years of Hexi", the mobile phone industry's change cycle is more short-lived, once the smash hit "China Cool Alliance", now only Huawei is still on the list. Domestically produced machines want to maintain a long-lasting trend and face many challenges. First of all, the core components have been "smashed the neck" by foreign manufacturers, and the domestic machine generally has the flaw of "the lack of core and less screen". Huawei's "flash memory door" is the same, and Xiaomi note 2 is postponed. The core and high-value components were controlled by foreign manufacturers such as Samsung, Toshiba and Qualcomm, not only "starved by hunger", but also profits were taken over. Secondly, the domestic machine generally has a situation of “losing money to drinkâ€. From the annual report data of major manufacturers, it can be seen that the shipments have increased greatly, but the profits are far from the manufacturers such as Apple and Samsung. The profit margin is very low, and the curse of “quantity and profitdown†needs to be cracked. The past can only represent history, and the future needs to be created by itself. In addition to attaching importance to various "black technologies" in the domestic mobile phone market, domestic manufacturers need to fundamentally enhance the competitiveness of the entire industry chain, increase investment in research and development, enhance the ability to control key technologies, and further promote Brand building to make up for its shortcomings and further capture the high-end market. Disclaimer: The electronic reprinted works of E-Commerce Network are as far as possible to indicate the source, and all rights of the owner of the work are not transferred due to the reprint of this site. If the author does not agree to reprint, please inform the site to delete or correct it. Reprinted works may be subject to change in title or content. Siemens Servo Motor Replacement
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