According to foreign media CNBC, former Microsoft CEO Steve Ballmer acknowledged that during his leadership, Microsoft did not put enough effort into new hardware development. Ballmer reason to conclude that because Microsoft is under his successor, leading Satir · Nadella (Satya Nadella), the introduction of Surface Studio and Surface Book as such by the market outstanding products. Code Ballmer General Assembly held in California Paros Crawford ranch (Rancho Palos Verdes) expressed on Microsoft's own period of leadership, expand the new capabilities in cloud services, but when talking about hardware, Ballmer acknowledged At that time, Microsoft did not take active measures in this regard. “With a good idea, with the help of the genius who works hard around this good idea, a company can succeed with the ability to execute this idea. From the results, if you have a different from the first A new idea of ​​ideas, you may need some new genius to help you, in addition, you need a new execution, and don't let your new execution drag and drop," Ballmer is I exclaimed in the program. "So, if you are lucky enough to take the lead in investing in your first and second ideas before you act, what you have to do next is to build a new capability to operate this "second idea." But I think it’s too late to wait until I realize the need to build new capabilities." "Especially in terms of hardware, I hope that we can build enough capacity to make Microsoft a world-class hardware company. There is a new explanation that software is essentially hardware, but I think our actions lag behind The idea, recognizing that under my leadership, Microsoft needed to form such a new operational capability, it was already late." In the Ballmer era - from 2000 to 2014 - Microsoft has done some big things, it brought us the WIndows Phone platform, bringing Microsoft's core operating system into the mobile era, and in 2013 Through the acquisition of Nokia, we are trying to launch a new mobile device business. However, unfortunately, Windows Phone has never been successful, and the value of Nokia has been shrinking in the hands of Microsoft, and Nokia has finally been sold by Microsoft. On the way to the launch of the Surface series of tablets earlier, Microsoft has been embarrassing - in 2013, Microsoft reduced the assets of the $900 million Surface RT - but with the launch of the new version of the Surface series, it is now Also revive the glory. In the era of Ballmer, Microsoft maintained its traditional "Windows and Office" high profit margins, and the business has never grown to 20 billion US dollars per year. However, the market competition Microsoft faces is not intense. Apple and Alphabet's Google have firmly held the mobile market, and Amazon is now rushing through the hardware through its Echo home assistant device. "I think the mistake we made on the Windows Phone system is that we have been adopting old-fashioned strategies, such as software licensing and other miscellaneous things," Ballmer said. “We have been trying to adopt the exact same strategy in the past, but we can never rely on the same tricks to achieve our goals. Our liquidity model is problematic and our delivery methods are problematic – however, the source of all these problems is Because we didn't build new capabilities." Ballmer finally admitted that under the leadership of Nadella, Microsoft has developed new hardware research and development capabilities. Guangzhou Yunge Tianhong Electronic Technology Co., Ltd , https://www.e-cigaretteyfactory.com