In the internationalization journey of Chinese enterprises, Li Shufu, the chairman of Zhejiang Geely Holding Group Co., Ltd., seems to have become a symbol. More than three years ago, Geely, who was directed by him, bought Volvo's case as a real-life version of a fairy tale.

In just a few short years, Volvo has achieved profitability in 2013, and steady growth in sales is revancing. With the help of Volvo, Geely's transformation path has become more and more smooth, and it has become one of the benchmark enterprises for the international development and “going out” of Chinese auto companies.

From the acquisition of DSI, to "swallowing" Volvo, and then to the acquisition of British Manganese Bronze Company last year, the industry even called him the "savior" of the automotive industry.

On the afternoon of February 18, 2014, in the memory of Chengdu's eastern suburbs, Li Shufu appeared in the special event of the 20th anniversary of Chengdu Commercial Daily – “I look at the next 20 years” large-scale public welfare speech, bringing a theme of “our future car life” Wonderful speech.

Whether the embarrassing Internet will subvert the auto industry, and what issues the Tesla phenomenon has brought to the auto industry Li Shufu expressed his unique insights.

The language is simple and profound, and the face has always maintained the standard "Li smile." He not only thinks about the development of his own business, but also pays close attention to the development of China's auto industry.

Li Shufu: The car will be a mobile terminal

Talking about "Automobile Convergence": Internet is the "confidant" of the automobile industry

NBD: Now is the Internet age, any product will be branded with this era, and cars are no exception. So in the future competition, is the car to control the Internet? Or the Internet to subvert the car?

Li Shufu: For the automobile industry, the Internet should not be regarded as a barbarian at the door, but as a confidant. The future car will definitely enter the era of Internet big data, but the car company will not be overturned by the Internet. The future of the automotive industry is “unmanned”, intelligent, informational, electric, zero casualties, and zero emissions. Internet access will make cars smarter, safer and more environmentally friendly. Smart cars need Internet support, but they don't rely entirely on the Internet.

NBD: You talked about it in January this year. There will be a high degree of Internet convergence in Chinese cars. Now some Internet companies are working with auto companies. How do you see the relationship between the Internet and cars?

Li Shufu: The cooperation between the automobile and the Internet is a combination of industrialization and informationization. In the future, industrialization and informatization will be highly integrated, which is also the direction of the development of the world automobile industry.

NBD: The Internet and the car need to be highly integrated. In your opinion, what is the promotion of information technology to the advancement of automobile technology and the development of the automobile industry?

Li Shufu: Informatization has a certain impetus to the advancement of automotive technology. The car is a mobile terminal, and it is a very large and very good mobile terminal. Many new technologies will be applied in this terminal, enabling people to enjoy Internet technology in this mobile terminal. If the Internet can connect with cars and achieve interoperability, cars will be more flexible and more intelligent.

NBD: You once had a famous saying, "The car is four wheels plus a sofa." Now you have given the car a new concept. Is this the direction of future car development?

Li Shufu: I used to think that the car is "four wheels plus a sofa". Now the car has entered the intelligent 3.0 era from the 1.0 era of the machine and the 2.0 era of electronics. The smart car that can drive automatically in the future will trigger a game. The revolution has transformed from "people adapt to the car" to "cars adapt to people." Humans will be freed from the steering wheel and the brakes on the brakes. The rapid development of Internet technology and technological innovation are turning this dream into reality.

I believe that the intelligence of the future car will become closer to the human brain, and Volvo Cars are rapidly developing in terms of perception, computing, connectivity and intelligent response. Driving a car in the future is like driving a drone. The driver's hands and feet will be liberated. The various applications brought by the Internet can be realized by the carrier of the car. It is like having an Apple smartphone and various apps. Just spewed out. Therefore, the future car is "four wheels + one battery (green energy and power) + one computer (Internet + big data)", which is the development direction of the world automotive industry.

NBD: Does Volvo's autonomous driving have a development schedule?

Li Shufu: Autopilot technology will not mature overnight. There are several stages, namely, the start-up phase, the medium-automatic driving phase, the high-automatic driving phase, and the realization of full automatic driving. Most of the cars have already started the application of the autonomous driving technology in the initial stage, and some have developed to the intermediate stage.

Volvo is now in the application phase of highly automated driving technology, and by October this year it will be possible to introduce a new car that is highly self-driving. Volvo wants to fully autopilot, and now plans to be around 2020.

Talking about car electrification: Tesla does not necessarily represent the direction of the industry

NBD: At present, Tesla is popular all over the world. Recently, domestic stocks related to the entire Tesla industrial chain have also skyrocketed. Can it represent the direction of the industry?

Li Shufu: The first thing to say is that Tesla does not necessarily represent the development direction of the automotive industry. At least, it is still uncertain. I once said that Tesla is making money now? How can you prove that it is successful? But it has been criticized by many people, saying that I only have money in my eyes. As a company, as an entrepreneur, if you do not pay attention to the benefits of the company, it is dangerous!

NBD: What do you think of Tesla's current success?

Li Shufu: Of course, we must study the Tesla phenomenon, we must treat all new things with an open mind. The development of things is always carried out in a straight line. Today, we cannot say that the world of electric vehicles has arrived, and it cannot be said that it must be It is the world of electric cars. However, what is certain is that car electrification is a big direction. This big direction is recognized by all car companies all over the world, and Geely is doing the same.

NBD: At present, what is the situation of domestic car electrification development?

Li Shufu: Tesla has set an example for the development of electric vehicles and deserves our respect. The question now is whether battery technology can break through. This is a fundamental problem, not to say that it can be explained by using one year or two years or three years. People buy car products and hope that they can use it for a long time, five years, eight years or ten years. Now the development of electric vehicles has been working together for a long time. Until now, its life cycle has not yet reached an automobile product. The period of use that should be reached, especially the mass-produced products, has not yet reached this cycle, so it is still necessary to use an old saying to answer this question, that is, "practice is the sole criterion for testing truth."

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