[Global Times-Global Internet Reporter Ni Hao] The Russian media reported on the 26th that Leshi, a Chinese company, has ceased cooperation with Russia’s Far East Development Fund and created an e-commerce platform dedicated to selling Russian food to LeLive. The stranded. On the 27th, "Global Times" asked LeTV to verify the news, and LeTV confirmed in the response that the project had been terminated in September last year. The relevant staff revealed that when the project was terminated, the two parties had not yet started substantive cooperation and there was no business development. . "The project has not yet reached the stage of signing the contract. It is only an intention of cooperation." According to a report by the Russian Satellite News Agency on the 26th, Chechenkov, general manager of the Russian Far East Development Fund, was interviewed during the Boao Forum for Asia held in Hainan, China. According to his remarks, this is a joint project of the Russian Far East Fund and Letv Russia and Eastern Europe. By building an e-commerce platform, LeLive, it sells foods from Russian Far East to Chinese users. Chechenkov said that the platform was suspended due to LeTV’s $2 billion liquidity shortfall. Chechenkov also stated that he hopes other Chinese companies will join the plan after LeTV. LeTV explained in the response that the reasons for the termination of the project: Overall, the direction of cooperation of this project does not match the strategic deployment of LeTV, and deviated from the core business and business model of LeTV; In addition, after a thorough market research in the early period, LeTV believes that The brand of “Russian food†in China is relatively weak, and Russia cannot invest a large amount of funds in the construction of brands and e-commerce platform in a short period of time. The willingness of Russian exporters to promote their brands is not strong. If it is not possible to concentrate resources in the short term and establish brand potential quickly and achieve rapid success, then the chances of success in the later period will be lower. Shenzhen Aierbaita Technology Co., Ltd. , https://www.aierbaitavape.com
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