New Energy Efficiency Standard Implements Domestic LED Attention

Recently, with the implementation of new energy efficiency standards, the market and the latest listing of flat-panel TVs must be labeled with energy efficiency to sell, but has always been the industry that the most energy-efficient LED TV has once again become the focus of consumer attention and purchase of the main object. At the same time, the domestic color TV manufacturers in the push LED TV advantage, not only achieved a strong momentum of sales soared, but also accelerated the transition to ultra-thin flat-panel TVs.

In the field of LED TVs, Hisense is the first color TV manufacturer to launch LED TVs in the industry. Since 2006, Hisense has fully unveiled an independent innovation screen on LED LCD TVs. In the same year, Hisense LED project passed the first place in the national 863 project defense.

In 2008, Hisense rushed to launch a self-developed LED-backlit LCD TV in batches before the Olympic Games, and independently built and put into production China's first LED backlight LCD module production line; in 2009, Hisense launched the first in the industry 19 The inch-55 inch full range of ultra-thin LED LCD TVs has fully opened up the strategic layout of the global LED LCD TV market.

In 2010, Hisense launched a total of 13 LED backlight LCD TVs from the 19-inch to 55-inch Bluefin T29 series. This series of products incorporates a number of new technologies such as the Internet and 3D display. Since last November, Hisense has steadily been the dominance of the domestic LED LCD TV market.

In addition to Hisense, domestic flat-panel giant Konka also fully promoted LED TVs in 2010, and held tasting sessions in Beijing, Shanghai, Shenzhen, etc., to focus on the launch of 6 series, 30 new LED products, and Konka's innovative industry. The chain layout, the powerful features of NetRay LED Smart TV, and the three major highlights of group buying storms have become the center of attention. Not only demonstrated the Konka's ambition to lock the LED market first, but also demonstrated Konka's desire to set off universal popularity of LED TV.

Since 2010, the market share of Konka's LED-backlit LCD TVs has grown rapidly, and its market share has soared. The growth of market share highlights Konka's leading position in the LED field, which is due to Konka's forward thinking in the layout of the industry chain. Konka's Kunshan LCD Module Factory broke through the lack of upstream resources of domestic color TV companies and won an early opportunity for Konka to compete in the market. As the only production base capable of manufacturing the largest (46-inch) LED module in China, the production capacity of Konka Kunshan LCD Module Factory has exceeded 10,000 units, and the cumulative annual production this year exceeded 1 million units.

In addition, Konka has also reached agreements with channel distributors to jointly promote LED TVs. According to Huang Xinzhong, general manager of Konka Group's color TV division's marketing department, Konka Netray LED has a good situation. The total amount of orders received by distributors across the country has exceeded 2 billion yuan. In addition, LED accounts for approximately 72% of the National Day purchase agreements with Gome and Suning.

In addition, Yang Dongwen, vice president of Skyworth Group, said that the current domestic brands have successfully transformed LED LCD TVs, one step ahead. Therefore, optimistically looking forward to the next competition situation. Yang Dongwen said that in the next two to three years, LED will become the mainstream technology, Skyworth is focusing its resources on this market, and in January 2011, Skyworth LED TV sales has exceeded 30%, and this year, the overall over 50% is very likely. .

Here, many experts in the industry also believe that taking LED liquid crystal as a breakthrough, domestic color TV manufacturers such as Hisense, Konka, Skyworth and others have established system competitiveness in China's color TV industry from point to point, from technology to products, from market to new business model. It has reached the forefront of China's consumer electronics industry and has become the benchmark for Chinese companies' independent innovation and strategic transformation. It has become the biggest winner in this round of market technology turnover.