Holiday Sales Season Drives China's Consumer Electronics Export Growth

According to iSuppli, after the Chinese exports have fallen for several consecutive months, the holiday sales season and Black Friday have strongly promoted sales of Chinese consumer electronics products to the United States and other regions.

In September, China’s mobile phone exports reached 63.6 million units, which was a 4.5% increase from the previous quarter, and both of them had double-digit growth rates in comparison with September 2008 and September 2009, as shown in the figure below. iSuppli believes that due to consumers sending new phones to friends and family, the demand for 3G smart phones in the holiday season is particularly strong. The sales growth of 3G mobile phones will accelerate in the coming months.

Sales are expected to increase further after the holiday season, and by the end of the year, mobile phone exports will return to normal seasonal patterns, that is, after the holiday season has grown.

At the same time, desktop PC exports also began to grow in September as demand from OEMs increased to ensure that there was enough inventory on hand to handle the black Friday and holiday sales season. The total PC export volume reached 2.4 million units, an increase of 8% from the previous month and an increase of nearly 400,000 units from September 2009. China Golden Week is also a factor that promotes the growth of PC demand, although the end market sales are not as good as OEM's expectations. iSuppli believes that as OEMs continue to stock for the holiday season, PC exports will continue to rise in October and November, but growth will be weaker than in September.

In terms of LCD TVs, due to price pressure from the world’s leading competitors, China’s exports in September only marginally increased by 1% to 5.1 million units. Taking into account the strong growth of shipments before the Black Friday and holiday season, iSuppli Corporation expects China's LCD TV exports to be relatively weak in October and will increase sharply in December.