[High-tech LED lighting channel Hangzhou station reporter Xia Xiaoqing] Sunlight lighting, founded in 1975, is about to usher in the 40-year-old "birthday". As the saying goes, "Forty is not confused." In the LED era, the changes in the product itself and the market environment and consumption habits are dizzying. In the face of a plethora of environments, companies know how to go is the key. This is not the New Year's Day holiday, some people are still immersed in the holiday atmosphere, and in the Shangyu Hotel on January 5, Sunshine Lighting held the 2015 new product and market strategy conference, the rhythm of this struggle, think it is quite Fighting. Solar Street Light,Solar Street Light Price,Solar Powered Street Lights,All In One Solar Street Light jiangmen jieken lighting appliance co.,ltd , https://www.jekenlighting.com
2015 will be a year of sustained high growth in the LED lighting industry. It is a key year for the transformation and upgrading of the Sunshine, and also a year of institutional reform. This year, Sunshine Lighting has developed many exciting and exciting strategies.
Introduction of China Business Development Strategy in 2015
Chen Yiping, Vice President of Sunlight Lighting Group and General Manager of China Business Department 
Chen Yiping, Vice President of Sunlight Lighting Group and General Manager of China Business Department, gave a speech and introduced the development strategy of China Business Department in 2015.
This year, Sunshine Lighting has several drastic reforms: the new group established the China Business Department and launched the domestic market; established a base in the ancient town; built core competitiveness with products and services, enriched the product line of home and engineering lighting, filled the product gap, and The first outdoor lighting series; grasp the international and domestic markets, and develop online and offline channels.
Chen Yiping believes that the competitiveness of the “Sunshine†brand in the domestic sales terminal market needs to be improved. It is necessary to identify its own positioning, do a good job in product segmentation, service segmentation, and rebuild brand strength. In the home channel, the focus is on improving the image of a single store; in commercial and outdoor channels, the focus is on rapid response to services.
China Business Department's 2015 marketing and new terminal image introduction
Sun Lighting Marketing Planning Director Hu Wei 
Sun Wei, Director of Sunshine Marketing, gave a speech titled “Introduction to the Marketing of the Chinese Business Unit in 2015 and the Introduction of the New Terminal Image Storeâ€, explaining how to make the dealers make stable money for a long time and encourage the dealers to touch the net as soon as possible. At the company level, the base will be set up in the ancient town; grasp the industry trends, make good use of the technology and tools of the network and big data era; terminal display, from the color, display sense, "home + business" combination to achieve a single store upgrade.
China Business Division 2015 Home Products New Products Introduction
Sunlight Lighting Product Manager Lei Tao 
Sun Tao product manager Lei Tao introduced the new home products in 2015: Home LED new life geometry series, younger in style, larger in size, consistent in material quality, extending the new Chinese style to meet various occasions. The wood material is hand-polished and engraved, showing the overall effect from the details, and can also be color-changed; Ou Nianhua LED European-style lamp, modern lamp, three series of imitation marble, imitation jade, crystal. Regarding the direction and details of new product development in 2015, Lei Tao said that he will focus on intelligent, younger and diversified product styles.
China Business Department's 2015 commercial lighting new product introduction
Sunlight Lighting Product Manager Yu Huajun 
Yu Huajun, Sunshine Product Manager, introduced the “2015 Commercial Lighting New Product of China Business Departmentâ€, which is divided into LED lamps, power supplies and light sources. LED light source series, used to replace the traditional light source of MR16, bean gall light, and introduced LED high-voltage flexible light strip, hard light strip; LED power supply series, æ‚, æ‚ will second generation, star LEDT5 lamp supporting drive, respectively Applicable to ordinary, COB and integrated ceiling matching; LED lighting series, covering all application areas, such as office, business photos, and different grades, the chip also covers the international first-line brands including Cree, Prius.
China Business Department 2015 Outdoor Lighting New Product Introduction
Sun Lighting Product Manager Su Yi 
Sun Yi product manager Su Yi wants to give a lecture on "Introduction to Outdoor Lighting Products of China Business Unit 2015". Sunlight's LED outdoor lighting was unveiled for the first time, and its products cover roads, tunnels and landscape lighting. Its technical advantages are thermal cell heat dissipation, full structure heat dissipation, gold-free eutectic soldering, tool-free maintenance, dual-coupling IP68 protection, "Ultra Robust" module technology, human efficiencies, etc., all meeting industry standards, and Beyond. It should be pointed out that Sunshine has support for engineering dealers with “where resources are and where services are extendedâ€.
Zhejiang market planning and promotion plan for 2015
Assistant Director of Commercial Sales and Manager of Zhejiang Province, China Business Department 
Bei Jianwei, Assistant Director of Commercial Sales of Sunshine Lighting China and Director of Zhejiang Province, Mr. Bei Jianwei gave an explanation on “Zhejiang Market 2015 Planning and Promotion Planâ€. He first clarified the sales target for the new year Sunshine, and then proposed how to improve product sales. He frankly pointed out the problems existing in the current storefront, suggesting that dealers should be passive and active, pay attention to store image upgrades, learn product knowledge, and deepen understanding of product specifications and performance. 