When will smart hardware fire? This is probably the most difficult question to answer in the IT industry.

Recently, Xiaomi launched a smart bracelet of 79 yuan, and Lenovo also launched the Internet entrepreneurial platform and released the first three innovative products of the platform "incubation": smart glasses, smart routers and smart air purifiers. With the entry of giants, the concept of intelligent hardware was once again pushed to the heat wave by the market.

The rise of the previous wave of mobile Internet, the entrepreneurial environment is also constantly improving, all manufacturers want to follow this wave, with a "card position" and the psychology of capturing hot spots, have to kill. A lot of real money has gone down, but for investors and entrepreneurs, when the so-called "explosive money" can appear, when the market can mature, everyone has no bottom.

smart watch

Intelligent hardware distribution platform named time CEO Zhang You told reporters that there were more than 200 smart hardware products on the platform last year, and this year only half of this, this number has increased by 5-6 times.

Smart hardware will be the next wave, but why are there really no products that really appeal to people in China? According to the reporter's investigation, the industry chain is not yet mature, and the contradiction between entrepreneurs and the supply chain is a prominent problem. .

At present, Shenzhen and Beijing are staged the "Twin City Record" of intelligent hardware. The entrepreneurs in these two places have different knowledge backgrounds, different specialties, and different problems, but who can win first?

The entire market seems to be waiting for the maturity of the industry chain, and at the same time, waiting for a real explosion.

Barbaric period of the industrial chain

In Shenzhen Huaqiang North, sellers with sensitive smells are already selling smart hardware, including smart watches, bracelets and other products that measure various physical signs. Huaqiang North Sangda electronic market even opened a “wearable device zone”, which is currently attracting investment and launched the “free rent for the first three months”.

However, according to the field investigation, there are about 20 counters in this area, but there are only five or six companies in the area. The overall product is very rough, the merchants in the electronic market are mainly selling mobile phones and tablets. When the reporter asked if there is a smart watch to sell, the seller took out the product from the warehouse.

“Few people ask, it’s hard to sell, so the phone is still in the cabinet.” Some sellers told reporters that some peers would boast that they could sell hundreds of smart watches every day, or that foreigners would order big orders, but in fact they basically They are all bragging.

As a Huaqiang North channel provider who is in contact with consumers every day, to some extent they reflect the market's reaction and demand. There are a lot of reports about smart hardware on the Internet, but they are still reluctant to invest. Most of them are just some small attempts to pursue the trend, or because they have business dealings with the original foundries, emotionally helping the foundry to put products. Show at the counter.

At present, many foundries in Shenzhen have moved to Dongguan. These factories are basically producing mobile phones or tablets, and they have received some small orders for smart hardware. "The share of this part of the list is basically negligible." The person in charge of the foundry told reporters that if there are not many reliable products on the market, it actually reflects the problem of the industrial chain.

Since the rise of smartphones, the entire industry chain has changed. Previously, the traditional hardware equipment was built. From the beginning of the chip, to the large Design House, the basic software and hardware solutions were realized. Then the OEM and ODM manufacturers produced the products, and finally sold the products to the consumers. Stronger vendor involvement.

"And now smart hardware is a stage of blossoming, and powerful manufacturers are entering relatively few, and smart hardware is intelligent in all kinds of things, and there are thousands of things that can be done to make the current business in this industry. The flowers are everywhere." The person in charge of the above-mentioned foundry told reporters that unless the product is actually sold, it will not be accepted. "If the product comes out at this time, but it can't be sold, the foundry will also be at risk."

Throughout the current "smart flowers" intelligent hardware products, can be roughly divided into four types: one is to improve on traditional home appliances or electronic products, such as smart audio, intelligent routers; second, based on the mobile phone industry chain Improvement, to make mobile phone extension terminals, including smart bracelets, smart watches, some smart watches have relative independence; third, relying on their own hardware technology, independently developed hardware products, and often this type of products market The above has not yet appeared; the fourth is to creatively introduce a certain product concept according to the needs of users, but still in the concept stage.

This industry chain does not seem to meet the development needs of this industry.

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