Recently, Brian Nowak, an analyst in charge of Morgan Stanley’s news headlines, announced that in the field of smart speakers, if Google wants to attack Amazon’s dominance in this market, it should spend $3.3 billion. The mini version of the smart Speaker Google Home with a retail price of $49 is presented for free. As a result, in the next five years, Google's retail search revenue in the United States will increase by more than five times. According to a data report released by market research agency Gartner, by 2022, 70% of households in the United States will have a smart speaker device. In the current market, according to relevant data, as of October 2017, Amazon has sold a total of 20 million Echo smart speakers equipped with Alexa, with a market share of 70% to 76% in the United States. At the same time, Google Home’s share of the US market was only 15% to 24%. The gap is so big, is it because Google Home does not have an Echo user experience, okay? The facts are just the opposite. Digital marketing agency 360i survey found that Alexa is inferior to Google Assistant in terms of functionality, and the reason for this market gap is simply because Echo's launch time on the market is earlier than Google, and it can basically meet people's daily needs. However, it is worth noting that although Google started relatively late, its market performance is gradually strengthening. In addition, "Google's search business can pose a huge threat to Amazon." Novak said. At the same time, he also considered that bundling free smart speakers with YouTube trial users can convert more users into paid
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