Anyone who knows a little about the TV industry knows that TV products currently on the market mainly cover LCD TVs, OLED TVs, and laser TVs. Among them, laser television is one of the television types that have emerged in the past two years. With the characteristics of flexible screen size and relatively low cost, it has become the most powerful contender for the new generation of display technologies.


Laser TV is different from OLED. Laser display technology is based on projection and uses 100% pure color light source, which has obvious advantages in color. The NTSC color gamut of laser televisions is generally above 85%, of which the two-color laser television launched by Hisense reaches 110% of the NTSC color gamut, far more than the NTSC color gamut of ordinary LCD TVs.

At the same time, the development of laser television has so far overcome a series of technical problems such as resolution and single light source, and it has been dominant in terms of size, performance, price, and performance. Laser TV has a curtain, body and sound, and it has the perfect experience of TV. Moreover, laser TV has independent TV picture quality processing technology and is equipped with an independent processing chip, which can perfectly restore the picture quality. This is something the projector cannot do.

In addition, compared with traditional LCD TVs, laser TVs follow the mainstream. In terms of price, Hisense’s newly announced 100-inch TVs account for a large advantage for LCD TVs with a size of 80 inches or more on the market; secondly, Hisense laser TVs have technologies such as high brightness, long life, wide color gamut, and low power consumption. Advantage, this is unmatched by traditional LCD TVs.

At present, many domestic manufacturers are actively deploying laser televisions. Among them, Hisense and Changhong use laser television as the main product. In the past two years, Hisense has launched a number of laser televisions. Recently, it also introduced the world's first 88-inch DLP ultra-short-focus 4K laser television, priced at 49,999 yuan. Changhong’s 100-inch 4K laser television debut at CES2017 is also stunning.

According to data from Yikang, in the first quarter of this year, the overall color TV industry has experienced an overall decline of more than 20%, while the large-size LCD TVs with a size of more than 65 inches have experienced data reversal. Taking large-size TVs with sizes larger than 85 inches as an example, the cumulative annual sales volume increased by 298%, which was an increase of 295% in March from the same period of last year. Affected by this data, the new category of laser television, with large screen consumption and core, is welcoming the peak of growth.

According to industry observers, the large-screen and high-end trend of the entire Chinese color TV market has exploded in 2017, and the high-end large screen has become the new engine for the development of China's color TV industry. Therefore, who can take the initiative in laser large-screen products, who may seize the opportunity in the high-end large-screen market. Hisense and Changhong are constantly making a comeback on the market side, which undoubtedly holds their favor on the road ahead.

As a result, driven by Hisense and Changhong, not only laser television technology has been continuously improved, but also it has continuously attracted more manufacturers to actively join. The future market for laser television is certainly not small, high definition, affordable, and ultra-durable It is worth looking forward to

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