Japan Display, a small and medium-sized panel company jointly established by Toshiba, Hitachi, Sony, and the Japan Industrial and Commercial Fund's "Industrial Innovation Agency", will be formally established in 2012. For the OLED business, the president said that he must carefully consider the time point of official participation in the battlefield.

The president said that the industrial innovation organization holds a 70% stake in Japan Display and will be the core of the new company in the future. Since the industrial innovation organization itself does not have any experience in the display business operation, it needs assistance from Toshiba, Hitachi and Sony, but the president is frank. The three companies will not be actively involved in the business of the joint venture, emphasizing that the new company is an independent operating system. Japan Display has two target markets: the mobile terminal device market and the automotive application market.

The president believes that the current deterioration of the panel industry is only a temporary phenomenon. He predicts that smart phones and tablet computers are growing at an average rate of 55% and 30% per year, so the production capacity will determine the company's competitiveness. Japan Display's existing small and medium-sized panel line production capacity is not enough. Therefore, the current goal of Japan Display is not to consolidate or abolish the existing production line, but how to ensure sufficient production capacity through the layout of the new production line.

As for the OLED display, the president said that Japan Display has a technical foundation. On the one hand, there are Sony technology and patent licensing, and there is also a cooperation relationship between EPA and Hitachi. At present, customers have requested to mass-produce OLED displays in 2013. Japan Display will also cooperate with the development policy before the spring of 2012 to determine the first phase of tasks before 2013, and decide which technologies should be locked in after 2013. .

The president pointed out that from the current level of OLED panel technology, small and medium-sized panels are difficult to override the LCD. No matter whether it is quality, power consumption or product life, it has to be broken. For this reason, it must be in the process and materials. I invested a lot of research and development, so the exact time to join the OLED battlefield, Japan Display had to be carefully considered.

In addition, before the integration, Toshiba, Hitachi, and Sony had to reduce the scale of research and development of OLED technology due to insufficient funds. Since then, Japan Display has to strengthen cooperation with Japanese manufacturers of equipment manufacturers and materials companies to launch a new generation of technological innovation.

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