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Just 20 years ago, watching TV was the most popular family entertainment activity in the world. In a time when personal computers are far from universal, people are most likely to look forward to the latest television shows on the way home from school and home from school. Television has a long history of decades as the center of living room entertainment.
After the rapid spread of the Internet and the widespread popularity of smart devices, the status of television in people’s entertainment has quietly changed. The viewers are no longer bound by the traditional live broadcast programs of TV stations. Instead, they are more and more accustomed to using the remote control to order their favorite content from various Internet video platforms. Watching TV is developing in the direction of personalization and customization. The traditional mode of watching popular TV shows has become a thing of the past.
The TV market in the Internet era: Content services have become the dominant force The changes in audience demand have also brought about dramatic changes to the television industry. Before consumers bought televisions only concerned about the hardware parameters, they now care more about the matching content services of this TV. The homogenization of TV hardware configuration highlights the importance of content. Today's TV consumer market is changing from a mere hardware sales to a soft and hard service market.
In this context, it has become a matter of course that the Internet video service platform has entered the living room in large numbers. LeTV, iQIYI, Youku and other video websites launched their own Internet TV brands in an autonomous or cooperative manner. They even used the banner of free hardware and program service fees to attract consumers. Judging from the market reaction, the practices of these companies are undoubtedly successful.
Since Internet TV is relying on content services to attract users, the quality of content itself is naturally the most important factor in winning consumers' favor. Given that most Internet video programs are available for free, videos with a large potential audience base that require payment to be viewed are truly high-quality content that can bring value to users. Among them, popular movie and TV dramas and popular sports events are the two most prominent categories of added value; in particular, the impact of piracy and higher audience loyalty on sports events can influence consumer buying decisions.
Sports programs: Video content with the highest added value Before the rise of the Internet, sporting events were one of the favorite things for television viewers. Television broadcast authorizations for all kinds of large-scale events are often calculated in millions of dollars, and paid sports channels are also the highest-paying types of paid channels. The popularity of online video platforms has not shaken the status of sports programs. Fanatic fans, track and field, and swimming enthusiasts are very willing to pay for the exclusive broadcast of online events and on-demand services.
Naturally, the video platform is also aware of the huge business opportunities embodied in sports programs. In China, major video sites are all broadcasting services for popular sports events. As the events broadcast authorization is often an exclusive buyout, whoever wins more popular events will gain a greater competitive advantage. In addition, the understanding of the sports market by the video platform, the tastes of the selected game broadcasts, and the construction of related video service facilities also have a significant impact on the attractiveness of the platform.
Sports industry competition for video platform: Who will be the leader?
Among the several major video platforms in China, LeTV Sports is an early-stage, strong player. LeTV’s content advantage in this area is also one of the important factors in the popularity of LeTV.
Another video platform with strong strength in the sports industry is the emerging brand: micro-whale. Although the establishment of the microwhale was not a long time ago, it was born with a content gene, coupled with a strong capital investment, and then have the ability to compete with the traditional video platform. Unlike a comprehensive video site, Microwhale focused its development on the field of sports video programs from the very beginning of its establishment and intended to become a leader in this high value-added market.
He first won the OTT channel live broadcasting rights of the Super League event and recently became the official partner of the hot Manchester City club. The two major actions of the Microwhale in just a few months have made it one of the first camps of the domestic online sports video platform. Football is the overlord-level project of sports and is the most valuable video content. The practice of using micro-whales as a breakthrough in major football matches is a very smart choice. With the support of the fans, it is very easy for the micro whale to attack cities in other sporting events, thus challenging the dominance of domestic sports video platforms. As a challenger to this market, the development prospect of the micro whale is very optimistic. 
Future of sports video platform: VR technology will be the key to success 
The broadcast authorization of the layout of important sports events is only the first step of the micro-whale, and the input of micro-whales in VR technology is likely to make this company eventually become the leader of the sports video platform.
The combination of VR and live sports events has amazing magic. Among the many types of video programs, event programs are the most suitable for VR technology transformation. The biggest regret for the audience in front of the screen is the inability to personally experience the game's enthusiasm at close range, and now they can get an immersive experience through VR technology. This feeling is enough to make people crazy. 
However, it is not an easy task for the audience to realize that the fiery atmosphere of the stadium requires technical transformation and good cooperation from filming to broadcasting. The traditional TV transmission channel is designed based on plane broadcasting equipment, and VR broadcasting requires the use of more ultra-high-definition recording equipment at the signal terminal, simultaneous delivery of multiple signal sources to the viewer to synthesize VR pictures and reduce the delay of signal transmission. To reduce vertigo, etc.; in the broadcast device, VR devices need a powerful computing power and high picture clarity, but also to maintain a lightweight and comfortable design to avoid prolonged use of physical discomfort. To solve these problems, manufacturers must have strong technical strength and have in-depth cooperation with the competition official. 
The microwhale is obviously aware of the high threshold of VR live broadcasting and the attendant high profits. The micro whale's VR is at the leading level in the world, and it has mastered the VR core technology. It is the first time that it has switched live broadcast position switching technology in the country. Microwhales joined the MIT Media Lab to explore cutting-edge interactive technologies, big data algorithms, and other areas, and at the same time collaborated with NVR's NextVR abroad. The microwhale has already started the first domestic VR recording in an event of the China Women's Football Team on April 12th. It will soon provide VR live broadcast services for the Chinese team in June. In the near future, the micro whale's VR broadcast will expand to Super League and China. In the football team, the Football Association Cup, the amateur football league and other domestic important football events, allowing more audiences to experience the magic of VR technology, plus some OTT copyrights for important events, the domestic audience will experience the event VR broadcast will inevitably choose The micro-whale platform, which is undoubtedly a great advantage of the micro-whale. Among the many video platforms, the layout and investment of micro-whales in VR technology is the most remarkable. The company plans to invest 200 million U.S. dollars in original content IP, mainly VR content, within three years to control the upstream supply chain of the video platform. In the long run, the microwhale will gradually become the leader of sports video platform, and based on the help of VR technology, it will develop into a large-scale integrated video portal and become one of the giants of the domestic video service brand. 
Sports + VR, micro whale is setting off a huge wave in the video service market. Where will the future of the video industry go, and how will the challenger and the traditional giants face each other? Let us jointly look forward to this drama.
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