IT accelerates the demise of traditional television: it becomes weaker and weaker for the public

Television has never been as attractive as it is now. In addition to traditional television producers, the participants in the television industry have now added telecommunications and the Internet, two of the most powerful industries in the business world today. The entry of IT giants like Google and Apple brought a revolutionary change to the TV industry: TV will not be the TV in our eyes.

"Cloud TV" aims at home entertainment center

On August 17, Haier released its first "Cloud TV" and "Cloud Home Service Strategy."

Haier "Cloud TV" consists of Casa Di "Cloud PAD" TV, tailless TV, brain wave TV and other high-end products, and integrates 21:9 ultra-wide LCD screen, the third generation of black diamond screen, Rui Chi 3D engine, and more The advanced technologies such as screen interaction, screen rejection, brainwave technology, wireless power transmission, wireless model control and internet of things have formed a new series of "cloud TV" products.

The biggest feature of Haier's "Cloud TV" is that it is equipped with an Android (Android) operating system, which can download and install tens of thousands of applications under the Android platform, such as chatting on QQ, playing games, watching news, searching, etc., all on TV. On the implementation. At the same time, Haier also set up an app store that is comparable to Apple AppStore and includes a number of smart application software that can meet the different needs of different consumers.

Compared with other TVs, the advantage of Haier's "cloud TV" lies not only in the number of software, but also in its unique modular card design that can easily achieve on-demand hardware upgrades. At the same time, Haier also achieved a perfect combination of smart, modular cards and 3D, and introduced a smart analog card 3D TV, which not only achieved "hardware replaceable, software upgradeable" but also adopted Haier's unique 3D non-display technology. To solve the problem of flashing eyes in 3D TVs.

In addition, Haier has also released the “Cloud Home Strategy”: through an open cloud service platform, it helps users realize the interconnection, manipulation, and interaction between computers, mobile phones, and household appliances centered on “cloud TV” in the home and brings users Innovative, fun-filled "Cloud Life" experience.

It is understood that Haier's "cloud family strategy" is mainly composed of three major components: one cloud, three networks, and N-side. The so-called "a cloud" is the cloud service. Cloud services include “Seven Clouds”: Cloud Life, Cloud Security, Cloud Health, Cloud Communication, Cloud Entertainment, Cloud Education, Cloud Community, etc., covering almost all the current needs of home users for cloud services. The "three networks" include not only the broadband network, communications network and the Internet, but also emerging smart home gateways, the Internet of things, and radio networks. "N-side", which includes a series of terminal products led by "Cloud TV", such as Haier Run-eye computer, notebook computer, cloud Phone, HaiPad, and white goods and other hardware terminal products.

These advantages ensure the compatibility, stability, and leadership of Haier's "cloud family," and thus make the dream of "People stay at home and home around them; at home, the world is in front of them" becomes a reality.

IT accelerates the evolution of television

It now appears that Haier's "cloud TV" is actually an extension of the hottest concept of smart TVs. At the moment, domestic and foreign manufacturers, including Samsung, LG, Sony, Haier and Changhong, all regard smart TV as a new breakthrough. LG’s Vice President Ba Kun Kang said, “Smart TV is an inevitable trend. After people have gone through smart phones and tablets, the larger screen size of the TV makes the application and web content more attractive.”

Some netizens have described smart TVs in the past. "We can have powerful computer systems like computers and can download massive amounts of computer programs like the iPhone." The most representative of them is GoogleTV, which links information islands one by one. Together, try to use the Internet as a powerful complement to the value of traditional TV audio-visual entertainment to create a new personalized entertainment experience. As we all know, TV has always been driven by hardware technology as the core electronic products, from CRT to LCD, PDP, LED, even to OLED.

However, the innovation of IT technology has impacted people's traditional impression of television. Among them, the emergence of smart TV has changed the consistent game rules of TV development, and development of application software has become a new development breakthrough and trend.

"Originally it was 'watching' TV. Now it is 'using TV and playing TV'." Jin Xiaofeng, deputy general manager of Avi Marketing Consulting, pointed out sharply the great changes facing the color TV industry. Although the difference is only a word, but the television itself has undergone tremendous changes, and the main factor that causes these changes is the IT companies that have been humiliating outside the TV.

In fact, the IT industry's genes are invading television. It is reported that Apple intends to use its immense success in the iPhone and iPad to enter the field of smart TV, and plans to use iOS platform and "TV + iTunes mode", the earliest smart TV will be released this fall, may integrate video content, games, Blu-ray or It is a DVD player and many other functions. As early as last June, GoogleTV announced cooperation with Sony, launched an Internet TV all-in-one, extending the search business to TV; and then Baidu and China Digital Media reached an agreement to cooperate in interactive TV, Internet TV and other fields.

The reluctant Intel also joined. Intel CEO Paul Otellini optimistically stated that "this upcoming television revolution will be the biggest innovation since the television industry changed from black and white to color." Similarly, Hewlett-Packard (HP), which indicated that it wants to build a digital entertainment system, also hopes to extend its product reach to the TV field instead of trying to make the PC a living room.

Domestic Lenovo also smelled the business opportunities. Earlier at the first tablet summit in China, Liu Jun, president of Lenovo Mobile Internet and Digital Home Business Group, stated that with the establishment of mobile internet, Lenovo officially entered the field of mobile Internet. Lenovo also divided the mobile internet segment into four categories, including Music Phone, Music Pad, Non-Smartphones, and Next Target Smart TV. Liu Jun said that in the future, smart TVs will not only be able to watch TV channels but also be broadcast on demand. TV will be a screen and become a sharing tool among family members. It is expected that Lenovo will launch Smart TV in November this year.

From the perspective of the industry, for the Internet companies, entering the color TV field is an inevitable thing that will happen sooner or later. This is mainly due to the fact that the Internet has a large amount of content resources, and TV is undoubtedly the best and most extensive content output channel. The combination of the two is an inevitable result of industrial development.

The future of traditional television will die

When IT meets TV, such a combination announces the advent of a pan-TV era. The Internet will provide rich content for TV screens. The addition of third-party applications will make TVs more like computers. The addition of chip vendors and TV terminal manufacturers and even the use of cloud computing will enable these Internet content to access more. In the device.

As Justin, the head of Intel’s CTO and research institute puts it, TV innovation may surprise you: in the near future, you can “talk” to a TV and tell it what you want to see, regardless of what you want What you see is from a cable TV station, an Internet TV provider, or your own private video library. The TV can serve you immediately; you can also browse through the video program list through a 3D TV interface. You can easily preview the playing video. The show decides which channel to watch.

Not only that, but some people even put forward the concept of “TV-Plus”: TV is no longer just a tool to passively watch radio and television programs, but is the center of digital homes: providing users with a more realistic sense of presence (3DTV), exceptionally cheap The video call (SkypeatTV) can even use Twitter to chat with fellow fans (iN-etTV) while enjoying intense competition.

These technologies are likely to gain popularity in the near future. However, this does not seem to be good news for many TV manufacturers, especially China's color TV manufacturers. Because, as a result, traditional TVs will die out, and the technology that supports future TVs will not be owned by them. The televisions produced naturally become the peripherals used by these technologies, namely external displays.

This worry is not without reason. In fact, the traditional television's appeal to the public is getting weaker and weaker. Before digital technology and network technology emerged, broadcast-style, point-to-point, one-way traditional televisions were the most economical and practical way of delivering mobile images to the general public. However, since the rise of new technologies, humans can use interactive communication, point-to-point, two-way, sprinkler irrigation, and drip irrigation methods to transmit video signals at low cost and stable technology. This fundamentally shakes the dominance of traditional television.

So, what about the future of television? In answering this question, our imagination seems always difficult to keep up with the pace of technological progress. Just as futurist Negroponte once stated in the book “Digital Survival,” “The key to understanding the future of television is to stop viewing TV as TV.”