[Source: "High-tech LED" magazine March issue (total 63) Wen | reporter Luo Shenghua] In 2014, some of the initiatives of Hongli Optoelectronics (300219.SZ) are representative of the entire LED packaging industry. The leader of China's white LED devices is trying to consolidate its inherent position while trying to consolidate its inherent position.


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On April 7, Hongli Optoelectronics released a performance forecast. The company expects to achieve a net profit of 2,496.62 million yuan in the first quarter of 2015 to 27,819,500 yuan, an increase of 75%-95%. In the same period last year, the profit was 14.2664 million yuan.

Hongli Optoelectronics said that the LED lighting market needs to be better, which makes the company's main business grow well. At the same time, the acquired subsidiaries also contributed some of the results, resulting in a large year-on-year change in performance.

“In 2014, we gained a lot, not only exceeded the performance target, but also invested 1.09 billion to build the LED industrial base in Nanchang, Jiangxi. In addition, we are very happy this year, and there are more brothers and sisters of Smide, Liangyou Hardware and Xinquan Optoelectronics.” Li Guoping, chairman of Optoelectronics, said at the company's 2014 annual meeting.

For a long time, in order to build the strategic goal of domestic packaging aircraft carrier, Hongli Optoelectronics takes the measures of endogenous growth and extensional development as the strategic basis, and expands the scale of the enterprise and enhances its own production capacity through capital expansion. The strategy of “two-handedly grasping” has also injected a steady stream of momentum into the benign development of Hongli Optoelectronics.

With the general decline in the price of LED products, the increase in cost has already diluted corporate profits. In the fierce market competition, the contrast between enterprises will gradually widen. Faced with the competition between LED companies, Hongli Optoelectronics is accelerating force.

White lead <br> <br> Hongli Opto-electronic, founded in 2004, the company in May 18, 2011 at the Shenzhen Stock Exchange GEM, the business mainly involves LED packaging, LED general lighting, LED automotive lighting, LED stent, LED energy-saving renovation projects and other sectors. In all business segments, white light packaging is the foundation of Hongli Optoelectronics, and its products are widely used in various areas such as LED general lighting and automotive signal lighting.

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