Home Improvement 020 "Online and Offline"

Home improvement 020 refers to a mode in which home improvement companies operate online and offline at the same time and promote each other. However, if you want to see whether the Internet factors in home improvement companies have been fully utilized, you don't have to look at the online lines.

I have been to a few home appliances merchants installed physical store inspections, first saw its layout there is a kind of feeling, these physical stores are not really e-commerce. Why is this determined? These physical store layouts include the front desk, background wall, customer discussion area, model room display area, etc. It looks as if it fits in with the characteristics of home improvement. However, it is exactly the same. It exposes them without departing from the traditional home decoration routines. Even the traditional home improvement is It is the same, except that the area of ​​the store is much smaller.

The physical store layout of the e-commerce company actually reflects the internal structure and circulation pattern of the enterprise from one side, and the external things are exposed by internal influences. If the extension is so, the internals are basically the same. When I contacted the in-store designers as a customer, the designers tried to persuade me to accept what they called customized products, instead of buying and ordering online orders. What's the difference between e-commerce in home improvement and the traditional home?

When such a physical store carries out the next process, customers will feel that they spend less time, energy and money than traditional stores, and their product quality is not as good as traditional home decoration. What is the point? The experience of home-operated E-commerce shops is not comparable to that of traditional home-improvement companies in terms of scale and experience in traditional projects such as decoration and model house display. The advantages of experience stores are not the same. Home-installed e-commerce companies need to create an e-commercial consumer orientation. After customers have a basic understanding of the power brand of home-installed e-commerce, some basic strengths do not have to be displayed and informed one by one. It's up to the offline experience to really move on.

The main function of the offline shop experience is the standardization of online products, fine-tuning of projects, and post-construction and after-sales services. Such an adjustment must be made on the basis of the determination of the core product standards, rather than a major change or even a reversal in the store. This means that the significance of the landline is weakened. The activities of the corpses and fans, the interaction between companies and customers, the display of corporate culture and handicrafts and other products are all performed at the experience store.

It is worth noting that the ratio of the main and auxiliary materials of the core products must be consistent with the online, otherwise it will cause customer confusion and reduce their trust in the company.

The interior of the experience store is divided into several functional areas, including bar counters, multi-functional interactive experiences, children's activities, core model house displays, theme science and technology highlights, and storage rooms. Externally, efforts are made in theme light boxes and promotional language design. A clear store map should be set up at the population office or prominent location. The smart home module leads people as a whole, and the employees are fully integrated into the entire work space rather than sticking to a working position.

Home Improvement 020: Online

The essence of home improvement 020 and traditional home improvement lies in the fact that the communication and purchase links are made online. After this model gradually matures, customers will gradually establish their awareness and trust in the brand, and have a basic understanding of the products and projects they need and their respective prices.

After the effective communication with the customer service on the line, the general products and projects can be determined and then fine-tuned through some actions under the line. The feelings of the customers of the e-commerce e-commerce and the traditional home-improvement are very different when they enter the store for the first time.

Most of the traditional home improvement customers only had a vague understanding of the company’s brand before entering the store, and their specific products, projects, prices, and other services are all in an unknown state. These things require both parties to communicate online. This will consume a lot of time.

Home improvement involves a time limit, and I personally believe that the time spent by consumers before communicating with the company should also be counted as part of the duration. This part of the time is too long, consumers are prone to fatigue and reduce the transaction success rate. Correspondingly, this part of the time also belongs to the company's construction period. The shortening of signing time means that the construction period is shortened, and the company can therefore reduce costs.

Home-installed e-commerce customers have had a detailed understanding of the brand online before entering the store, and specific issues have also been effectively communicated with customer service, so the exchange time after entering the store will be greatly shortened, and it is not prone to fatigue. The single rate will be high, and the cost of the company will be greatly reduced.

Home-installed e-commerce companies should pay special attention to the construction of websites when conducting online operations. The content of the website should focus on displaying clear themes to make them easier to use. The description of core products and the introduction of value-added products should be detailed. The website should be maintained regularly to ensure smooth browsing. Customer service should answer questions in a timely manner, and user registration should be convenient. All this is a key factor in online success. The website needs to be detailed and focused, so as to save customers' reading time.